<% var x = bh || {}; var bd = x.breakdown || {};
var LABEL = {};
['visibility','authority','citationQuality','sentiment','entityStrength','shareOfVoice'].forEach(function (k) { LABEL[k] = h.sigName(k); });
var HELP = {
visibility: {
t: 'The share of AI answers that named you.',
s: 'Engines that returned no answers are left out.'
},
authority: {
t: 'How often your own pages were cited as a source in those answers.',
s: 'Counted from the citation links in each answer. 50 citations is a full score.'
},
citationQuality: {
t: 'The same citation count on a narrower scale.',
s: 'From the same citation links as Citation score.'
},
sentiment: {
t: 'When AI describes you, how favourable that description is.',
s: 'One verdict per answer, read from the sentences around your name.'
},
entityStrength: {
t: 'How many times your brand was named across the tracked questions.',
s: 'A count of mentions, scaled to 100.'
},
shareOfVoice: {
t: 'Your share of all brand mentions in the answers, yours plus every competitor named alongside you.',
s: 'From the Competitors table, updated on each run.'
}
};
var known = Object.keys(LABEL).filter(function(k){ return bd[k] != null; });
var lowest = known.length ? known.reduce(function(a,k){ return bd[k] < bd[a] ? k : a; }, known[0]) : null;
var verdict = x.score==null ? 'Not measured yet'
: (x.score>=75?'Strong':(x.score>=50?'Developing':'Needs work'));
var hasScore = x.score != null;
var measured = (x.measured != null) ? x.measured : known.length;
var kn = typeof knowledge !== 'undefined' ? (knowledge || []) : [];
var isAgencyUser = locals.showStaff;
var wrongN = typeof wrongCount !== 'undefined' ? wrongCount : 0;
var uncheckedN = typeof uncheckedCount !== 'undefined' ? uncheckedCount : 0;
function disagree(list){
var ok = list.some(function (f) { return f.verdict === 'correct'; });
var no = list.some(function (f) { return f.verdict === 'wrong'; });
return ok && no;
}
%>
Across <%= measured %> measured signal<%= measured === 1 ? '' : 's' %>, your brand scores <%= x.score %> out of 100.
<% } else if (x.score === 0) { %>
Every signal we could measure came back at zero.
<% } else { %>
Nothing about your brand has been measured yet.
<% } %>
<%
if (hasScore) { %>Average of <%= measured %> signal<%= measured === 1 ? '' : 's' %><% if (measured < 6) { %> (<%= 6 - measured %> with no reading yet)<% } %>.<% if (lowest) { %> <%= LABEL[lowest] %> is the lowest.<% } %><%
} else { %>Six signals from your AI Visibility answers. The score appears after the first run.<%
} %> <%- h.ihelp('What this page is',
'Six signals about your brand from the AI engines\' answers, combined into one score'
+ (x.createdAt ? ', from the run on ' + h.date(x.createdAt) + '.' : '.')) %>
<%
var _answers = kn.reduce(function (t, g) { return t + g.answers.length; }, 0);
var _shelf = [], _off = [];
function _cell(l, v, xt) { _shelf.push({ l: l, v: v, x: xt || '' }); }
function _blank(n, cta, href) { _off.push({ n: n, cta: cta, href: href || '' }); }
if (x.score != null || known.length) { }
else if (kn.length) _cell('Questions tracked', (locals.questions || []).length);
else _blank('Brand Health score', 'Brand Health has not been calculated for this client yet');
if (kn.length) {
_cell('Answers stored', _answers);
_cell('Confirmed wrong', wrongN);
_cell('Not checked yet', uncheckedN);
} else {
_blank('What AI knows about you', 'No engine has been asked about you yet');
}
%>
<% if (locals.showStaff) { %>
<% } else { %>
See the answers
<% } %>
Brand Health Score <%- h.ihelp('Brand Health Score',
'The average of the signals on the right that have a reading. Updated after each AI Visibility run.') %>
Not measured in this run, so left out of the score.' : '')
+ '
' + h.esc(hp.s)) %>
<%- h.sigVal(k, v) %>
<% }) %>
<%
var _weakEdge = function (v) {
if (v === 'correct') return 'var(--neg)';
if (v === 'wrong') return 'var(--muted-2)';
return 'var(--line)';
};
var _rows = typeof weaknesses !== 'undefined' ? (weaknesses || []) : [];
%>
The case against you
what AI says when asked for your weaknesses<%- h.ihelp('Where this comes from',
'Each connected engine is asked: what are this company\'s weaknesses compared with similar companies, '
+ 'and where does that impression come from?'
+ '
The bold line is our summary; the quote under it is the engine\'s own words. '
+ 'The full answer is further down this page.') %>
<% if(!_rows.length){ %>
No answers yet.
<% } %>
<% _rows.forEach(function(row){ var lead = row.lead; var f = lead.fact; %>
<% if(typeof lastAsked !== 'undefined' && lastAsked){ %>asked <%= h.timeAgo(lastAsked) %><% } else { %>never asked<% } %>
<% if(isAgencyUser){ %>
<% } %>
<%- h.ihelp('What this section asks',
'Each engine is asked about you directly ('
+ h.esc((locals.questions || []).map(function(q){ return q.label.toLowerCase(); }).join(', '))
+ ') and the reply is stored word for word. Correct and Wrong are set by your VOCTOS team. Runs monthly.') %>
<% if(!kn.length){ %>
<%- include('../partials/empty', { title: 'No answers yet', line: isAgencyUser ? 'Use Ask the engines above. It takes about a minute.' : 'Your VOCTOS team runs this monthly.' }) %>
<% } else { %>
<% if(wrongN || uncheckedN){ %>
<%= wrongN ? '!' : 'i' %>
<% if(wrongN){ %><%= wrongN %> answer<%= wrongN===1?'':'s' %> confirmed wrong about you.
We fix these by getting the correct information onto pages the engines cite.<% } %>
<% if(uncheckedN){ %><%= wrongN ? ' ' : '' %><%= uncheckedN %> answer<%= uncheckedN===1?'':'s' %> not checked yet<%= isAgencyUser ? '. Mark each one below.' : '.' %><% } %>
<%
var sh = (typeof sentimentHistory !== 'undefined' && sentimentHistory) ? sentimentHistory : [];
var sN = sh.length;
var sL = 46, sR = 668, sTOP = 34, sBOT = 196;
var sY = function (v) { return sBOT - (Math.max(0, Math.min(100, v)) / 100) * (sBOT - sTOP); };
var sT0 = sN ? new Date(sh[0].at).getTime() : 0;
var sT1 = sN ? new Date(sh[sN - 1].at).getTime() : 0;
var sSpanOk = sN >= 2 && sT1 > sT0;
var sX = function (p, i) {
if (!sSpanOk) return sL + (sN <= 1 ? 0 : (i / (sN - 1)) * (sR - sL));
return sL + ((new Date(p.at).getTime() - sT0) / (sT1 - sT0)) * (sR - sL);
};
var sLine = sh.map(function (p, i) { return Math.round(sX(p, i)) + ',' + Math.round(sY(p.sentiment)); }).join(' ');
var sArea = sN >= 2 ? ('M' + sLine.split(' ').join(' L').replace(/^ L/, '') + ' L' + Math.round(sX(sh[sN-1], sN-1)) + ',' + sBOT + ' L' + Math.round(sX(sh[0], 0)) + ',' + sBOT + ' Z') : '';
var sTickLabel = function (p) { return new Date(p.at).toLocaleDateString('en-GB', { day: 'numeric', month: 'short' }); };
var sTickIdx = [];
if (sN) {
var sWant = Math.min(5, sN);
var sRaw = [];
for (var st = 0; st < sWant; st++) sRaw.push(Math.round(st * (sN - 1) / Math.max(1, sWant - 1)));
sRaw = sRaw.filter(function (v, i, a) { return a.indexOf(v) === i; });
var sSeen = {};
sRaw.forEach(function (idx) {
var lbl = sTickLabel(sh[idx]);
var isEdge = (idx === 0 || idx === sN - 1);
if (isEdge || !sSeen[lbl]) { sTickIdx.push(idx); sSeen[lbl] = true; }
});
}
var sLast = sN ? sh[sN - 1] : null;
var sFirst = sN ? sh[0] : null;
var sMv = (sN >= 2) ? Math.round(sLast.sentiment - sFirst.sentiment) : null;
%>
Sentiment over time
one point per update
<% if (sMv !== null) { %>
<%- sMv > 0 ? '▲' : (sMv < 0 ? '▼' : '') %> <%= Math.abs(sMv) %> pts across this period
<% } %>
<%- h.ihelp('How this trend is built',
'Each update stores that day\'s sentiment reading, and the trend is drawn from those stored '
+ 'points. It starts from the first update and fills in from there.'
+ (locals.showStaff ? '
Recompute after each AI Visibility run to keep it dense.' : '')) %>
One reading so far, <%= Math.round(sh[0].sentiment) %>% on <%= sTickLabel(sh[0]) %>.
The line appears after the next reading.
<% } else { %>
<% if (bh) { %>Brand Health was not updated during <%= range.label.toLowerCase() %>. Widen the period above<%= locals.showStaff ? ', or recompute to add a point here' : '' %>.<% } else { %>The sentiment trend builds here as Brand Health is updated over time.<%= locals.showStaff ? ' Recompute after each AI Visibility run to add points.' : '' %><% } %>