Paid Media / Approvals

<% if (onUs) { %><%= onUs %> waiting on <%= _staff ? 'us' : 'VOCTOS' %><% } %> <% if (onGoogle) { %><%= onGoogle %> waiting on Google<% } %>

<%= title %>

<% if (failed) { %>

<%= failed %> change<%= failed === 1 ? '' : 's' %> failed and <%= failed === 1 ? 'is' : 'are' %> going nowhere.

<% } else if (nothing) { %>

Nothing in Paid Media is waiting on anyone.

<% } else if (onUs) { %>

<%= onUs %> thing<%= onUs === 1 ? '' : 's' %> <%= onUs === 1 ? 'is' : 'are' %> waiting on <%= _staff ? 'us' : 'VOCTOS' %>.

<% } else if (onGoogle) { %>

Everything is with Google, with <%= onGoogle %> item<%= onGoogle === 1 ? '' : 's' %> in review.

<% } else { %>

Nothing waiting on a decision.

<% } %>

<% if (_staff) { %>Everything in Paid Media waiting on a decision or on Google. <% } else { %>What you have asked for, and where it has got to.<% } %> <%- h.ihelp('What lands on this page', 'Everything in Paid Media waiting on a decision, on a sync, or on Google\'s own review. Each row lives on its own page ' + '(Ad Creatives, Keywords & Terms) and is gathered here.' + '

A change reaches Google on the next scheduled run. Waiting on Google means it is in Google\'s review.') %>

<% _acts.forEach(function (a) { %> <%- a.ic %><%= a.lb %><% if (a.n) { %> <%= a.n %><% } %> <% }) %>

<% if (_staff && creatives.length) { %> Approve ad copy <% } else { %> Ask for a change <% } %>

Waiting on <%= _staff ? 'us' : 'VOCTOS' %>

<% if (onUs != null) { %><%= onUs %><% } else { %><%- nov %><% } %>

<% if (_staff) { %>Ad copy without a decision, open client requests, and changes that failed to apply.<% } else { %>What VOCTOS still has to decide on or act on for you.<% } %>

Waiting on Google

<% if (onGoogle != null) { %><%= onGoogle %><% } else { %><%- nov %><% } %>

in Google's review

Queued for the account

<%= queued %>

<%= _staff ? 'written to the sheet the Ads Script owns' : 'sent, waiting for Google Ads to apply it' %>

Could not be applied

<%= failed %>

<%= _staff ? 'the script tried and Google refused' : 'Google Ads refused the change' %>

<%= _staff ? 'Open client requests' : 'Your open requests' %>

<%= requests.length %>

a person reads and decides on each one

<% var _shelf = [ { l: 'Changes on this page', v: changes.length } ]; if (_staff) _shelf.push({ l: 'Ad copy gathered here', v: creatives.length }); var _sw = { 1:'b12', 2:'b6', 3:'b4', 4:'b3', 6:'b2', 12:'b1' }[_shelf.length] || 'b2'; var _tints = ['sc-violet', 'sc-lime', 'sc-navy', 'sc-sky', 'sc-sand', 'sc-rose']; %> <% _shelf.forEach(function (s, i) { %>

<%= s.l %>

<%= s.v %>

<% }) %> <% if (nothing) { %>

Nothing is waiting.

<% if (_staff) { %> No ad is in review, no change is queued for the account, and no client request is open. <% } else { %> No open requests on Paid Media. Ask for a change <% } %>

<% } %> <% if (_staff && creatives.length) { %>

Ad copy

built in Google Ads, waiting to go live Open Ad Creatives

Approving records the decision; switching on is the separate step after it.

<% creatives.forEach(function(a){ var hs = a.headlines || [], ds = a.descriptions || []; var pub = publishing[String(a._id)]; %> <% }) %>

Ad	Where	Assets	Status
<%= hs[0] \|\| '(no headline read from the account)' %> <% if (a.origin === 'draft') { %>Campaign draft “<%= a.draftName \|\| 'untitled' %>” <% } else if (a.origin === 'paused') { %>Paused in the account <% } else { %>Written in the portal, not in Google Ads yet<% } %>	<%= a.baseCampaignName \|\| names[String(a.campaign)] \|\| '—' %><%= a.adGroupName ? ' · ' + a.adGroupName : '' %>	<%= hs.length %>/15 headlines <% if (hs.length && hs.length < 15) { %><%= 15 - hs.length %> short<% } %> <%= ds.length %>/4 descriptions	<% if (a.status === 'approved') { %> approved <% if (pub) { %><%= pub === 'sent' ? 'with the script' : 'queued' %><% } %> <% } else { %>in review<% } %>	<% if (a.status !== 'approved') { %> <% } else if (!pub && a.source === 'google') { %> data-confirm="Apply the draft “<%= a.draftName \|\| 'untitled' %>”? This lands EVERY change in that draft on the live campaign at once, not just this ad."<% } %>> <% } else if (!pub) { %> Build it in Google Ads first <% } %>

<% } %> <% if (changes.length) { %>

Changes to the ad account

<%= _staff ? 'every change in flight' : 'from your requests' %> Keywords & Terms

<% if (_staff) { %> Applied by the Google Ads Script on its next run. A row reads queued until Google confirms it. <% } else { %> Changes from your requests. They reach Google on the next scheduled run. <% } %>

<% if (_staff) { %><% } %> <% changes.forEach(function(c){ %> <% if (_staff) { %> <% } %> <% }) %>

Change	Where	Raised by	Status
<%= VERB[c.action] \|\| c.action %>: <%= c.text %> <% if (c.matchType && /negative\|keyword/.test(c.action)) { %><%= c.matchType %><% } %> <% if (c.snapshot && c.snapshot.cost != null) { %> was costing <%= m(c.snapshot.cost) %> with <%= c.snapshot.conversions \|\| 0 %> conversions when it was flagged <% } %>	<%= c.level === 'account' ? (c.negativeList \|\| 'shared list (all campaigns)') : (names[String(c.campaign)] \|\| '—') %><%= c.adGroupName ? ' · ' + c.adGroupName : '' %>	<%= c.requestedByName \|\| '—' %> <%= h.date(c.createdAt) %>	<%= STATE[c.status] \|\| c.status %> <% if (c.error) { %> <% if (_staff) { %> <%= c.error %> <% } else { %> VOCTOS is looking into it. <% } %> <% } %>	<% if (c.status === 'queued') { %> <% } %>

<% if (_staff) { %>

A change can be cancelled while it says queued. After that, undo it in Google Ads.

<% } %>

<% } %> <% if (requests.length) { %>

<%= _staff ? 'Requests from the client' : 'Your requests' %>

read and decided on by a person <% if (_staff) { %>Open Tasks<% } %>

<%= _staff ? 'Requests raised from the portal.' : 'A specialist reviews each of these before anything reaches the account.' %>

<% if (_staff) { %><% } %> <% requests.forEach(function(t){ %> <% if (_staff) { %><% } %> <% }) %>

Request	Priority	Raised	Status
<%= t.title %> <% if (t.description) { %> <%= t.description %> <% } %>	<%= t.priority \|\| 'normal' %>	<%= h.date(t.createdAt) %>	<%= t.status === 'doing' ? 'in progress' : (t.status \|\| 'to do') %>	Open in Tasks

<% } %>