<%= accounts.length %> ad account<%= accounts.length > 1 ? 's are' : ' is' %> linked. Figures appear after the first sync.
<% } else if (d.rangeEmpty) { %>
Nothing was spent in <%= range.label.toLowerCase() %>.
<% } else if (t.cpa != null) { %>
Every conversion cost you <%= m(t.cpa) %> in this period.
<% } else if (t.cost != null) { %>
Your ads spent <%= m(t.cost) %> in this period.
<% } else { %>
No ad data for this period.
<% } %>
<%
if (hasData && !d.rangeEmpty) { %>Every paid channel in one place<% if (d.window && d.window.start) { %>, <%= h.date(d.window.start) %> to <%= h.date(d.window.end) %><% } %>. Spend and conversions are from the ad platforms as of the last sync.<%
} else if (accounts.length) { %>Every paid channel in one place. Figures appear after the first sync with the ad platforms.<%
} else { %>Every paid channel in one place. Figures appear once an ad account is connected.<% }
%> <%- h.ihelp('What is counted here',
'Conversions counts primary conversions only. Impression share uses the sync\'s own window.') %>
<%- include('../partials/ppc-empty', { title: 'No ad account connected yet', body: 'Figures appear here once an ad account is connected.', cfg: cfg, canWrite: canWrite }) %>
<% } else if (!hasData) { %>
<%- include('../partials/empty', { title: 'Waiting for the first sync', line: accounts.length + ' ad account' + (accounts.length > 1 ? 's are' : ' is') + ' linked. Figures appear after the next daily sync.' }) %>
<% (d.syncStatus || []).filter(function(s){ return s.state === 'failed'; }).forEach(function(s){ %>
Partial window. You asked for <%= range.label.toLowerCase() %>, and daily rows only exist from
<%= h.date(rc.first) %> to <%= h.date(rc.last) %>, (<%= rc.days %> day<%= rc.days === 1 ? '' : 's' %>). Totals cover those days.
<% } %>
<% if (d.rangeApplied) { %>
What the date range moved.
Figures cover <%= range.span %>. Items marked period are reported by Google for the whole period only.
<% } else { %>
The date range can't be applied yet.
These figures are the window the last sync wrote.
<% if (_staff) { %>Add the campaign_daily tab to the
Google Ads Script and every number below starts answering to the picker.<% } %>
<% } %>
What this account can measure<%- h.ihelp('What this account can measure',
'Greyed rows need a setup step in Google Ads before the metric can be shown.') %>
How this is calculated. Sum of window cost for every campaign, keyword and
search term with 0 conversions and cost ≥ <%= waste.multiple %>× target CPA
(<%= m(waste.threshold) %>), excluding the last <%= waste.lagDays %> days. This is spend already incurred.
<% } %>
<% if (!opp) { %>
Opportunity
Nothing is capped right now
No campaign is below target CPA, losing over 10% of impression share to budget, and above 30 conversions at the same time.
<% } else { %>
Opportunity (modelled)
≈ <%= opp.expected %> conv/mo
<%= opp.name %> runs at <%= m(opp.cpa) %> against a <%= m(cfg.targetCpa) %> target and is capped by its own budget. Closing the gap costs about <%= m(opp.extraSpend) %>/mo.
How this is calculated. Capturing the impression share lost to budget costs
roughly <%= m(opp.extraSpend) %>. At the campaign's current <%= m(opp.cpa) %> CPA that would buy
<%= opp.ceiling %> conversions, but marginal auctions cost more than average ones, so applying the
<%= cfg.incrementalFactor %>× incremental factor (<%= m(opp.incCpa) %>) gives roughly <%= opp.expected %>.
<%= opp.ceiling %> is the theoretical maximum.